Gamified experiential retail that turns passengers with long dwell times into engaged buyers
Book a 30-minute callWhy gamify the experience?
Long waits, away from the shops
Passengers spend 55% of their airside time at gates and seating areas, away from the shops.
Young traveller demands
Gen Z and Millennials already account for 61% of airline travel spending, a share expected to approach 80% by 2035. They look for exclusivity, storytelling and digital-physical integration over standard rack-and-stack retail: 82% look for one-of-a-kind goods with a story to share, and 49% of Gen Z say the in-store experience is a key reason to buy.
Most airport buying is unplanned
65% of flyers don't plan their airport purchases, and 49% of Gen Z buy straight after discovering a product in travel retail, against 35% of Baby Boomers.
How does it work?
Play
A short game on their own phone, opened from a QR code or a link. No app to download.
Reward
We take a promotion you already run and reward passengers personally, as a gift for playing.
Claim
A reward you've earned feels like an achievement. That's what the games are designed to turn into a visit to the till.
Concepts
Christmas GiftingConcept for Plaza Premium GroupAn augmented-reality advent calendar we created for Plaza Premium Group. Each day in the run-up to Christmas, passengers unwrap a new gift on their phone, like a Plaza Premium lounge pass.- The Extraordinary EscapeConcept for Plaza Premium GroupA travel stamp book for PPG's lounges. Passengers embark on a travel scavenger hunt, finding signature pieces within PPG's network of lounges.
- Save Timmy's Snowman!Concept for Gebr. HeinemannPassengers write their Christmas wishes on notes and stick them on a projected wall, creating a fortress that shields Timmy and his snowman from the Coal Monster. Every wish is a buying signal, showing concessions what travellers want to buy for themselves and to give.