Christmas Gifting
Concept for Plaza Premium Group
An augmented-reality advent calendar we created for Plaza Premium Group. Each day in the run-up to Christmas, passengers unwrap a new gift on their phone, like a Plaza Premium lounge pass.
How it works
Open
Each day, passengers open the link on their phone. No app to download.
Unwrap
A gift box appears in the room around them. They pull the ribbon and tap the lid open.
Reveal
Today's gift rises out of the box, such as a lounge pass, and they can turn it to see both sides.
Open the gift
Allow camera access when asked, and stand somewhere with a little space in front of you.
The value
For passengers
- A gift that feels personal, unwrapped like a real present.
- Something to look forward to: a new gift every day until Christmas.
- A reward they can use, in the lounge or on their next trip.
- A moment worth sharing: gifts can be made easy to share with friends and family.
For lounges
- The gifts you already give, delivered personally to each guest. No new prizes to fund.
- A reason for guests to come back to your brand every day of December, not just on the days they fly.
- A place for partners: each day's gift can carry a partner brand's offer.
- Guests who sign up: opening the calendar can be tied to joining your loyalty programme.
Contact
Want a gamified experience for your lounge, terminal or store?
Tell us about your space and the offers you already run. In 30 minutes, we'll show you what a game built around them could look like.
- Emailming-feng.chen@airpal.co.uk
- Phone+44 7523 231455
- LocationManchester, United Kingdom
More concepts
- The Extraordinary EscapeConcept for Plaza Premium GroupA travel stamp book for PPG's lounges. Passengers embark on a travel scavenger hunt, finding signature pieces within PPG's network of lounges.
- Save Timmy's Snowman!Concept for Gebr. HeinemannPassengers write their Christmas wishes on notes and stick them on a projected wall, creating a fortress that shields Timmy and his snowman from the Coal Monster. Every wish is a buying signal, showing concessions what travellers want to buy for themselves and to give.